FolsomElDoradoHillsStyle Magazine - May 2006

Illuminaré Cosmetics
4970 Windplay Drive, Suite 7, El Dorado Hills

Briefly describe your business.

Illuminaré is the first and original liquid mineral makeup in the world. We manufacture foundations, blushes and eye colors all made with minerals to be extra gentle for sensitive skin. All of our cosmetics are multi-use products. The foundations are your sunscreen, makeup and concealer in one. Find out more online at

How long have you been in business and how did you get started?

Illuminaré has been in business for more than four and a half years now. Ruthie, a licensed Esthetician and Physical Therapist, started a makeup artistry business as a sideline to her day job. She focused on working with women referred to her for camouflage makeup by area plastic surgeons and dermatologists. After working on more than 400 clients using powder mineral makeup, she found there was a need to make a “liquid” form of this kind of makeup; so, she partnered with Michael Gelman, a former Microsoft Managing Consultant, and together they pooled resources and skills to form this unique company.

What do you enjoy most about what you do?

I (Ruthie) love to invent new products that fill a need and make people feel good about themselves. Running your own business is hard work, but when we get letters and emails from thousands of happy people, it makes it all worth the effort.

How long have you been in this area and what drew you here?

Michael came to this area ten years ago with Microsoft, and I grew up in Sacramento, moving later to El Dorado Hills and now to Folsom. I love Folsom because it is so quaint and yet has so many things to do, plus the river and lake are so close.

What is one of the most memorable moments in your life?

Going to Kauai and asking God to come into my life. I believe we are being guided and helped every day, and even when we have setbacks and sometimes fail to do our best, I think that it’s my belief that has helped me to keep going and strive for success. I’ve been blessed.