Foundation Formula Selection

Experiment! Try mixing formulas and colors. Illuminaré liquid mineral makeup is different from traditional, nonmineral makeup. You don't need to use as much makeup (only a pea-sized amount). You will see your skin look radiant and healthy. Illuminare outperforms any makeup you've ever tried before, and best of all, it's recommended by dermatologists,  so you know it's good for your skin! Less makeup, better coverage.

We omit all oils, dyes, fragrances, plant extracts, artificial dyes, animal derivatives, carmine, mica, bismuth oxychloride, and talc from our foundations, blushes, and eye colors.

If you have additional questions feel free to “Ask Ruthie."


Moisturizing (Fantastic Finish) SPF 20: "Dewy"

  • normal to dry skin types
  • broad-spectrum UVA/UVB: zinc oxide & titanium dioxide
  • dewy, natural finish
  • sheer to moderate coverage
  • moisturizing to keep skin hydrated throughout the day
  • best to use following laser treatments, plastic surgery, 
    microdermabrasion, etc...

Concealing (Extra Coverage) SPF 20: "Semi-Matte"

  • normal to combination skin types
  • broad-spectrum UVA/UVB: zinc oxide & titanium dioxide
  • medium to full coverage
  • may be used as a foundation or as a concealer
  • excellent for covering broken capillaries, rosacea,
    dark undereye circles, etc.
  • nice as base for All Day Eye Colors (for those with drier skin)

Mattifying (Ultimate All Day) SPF 20: "Matte"

  • normal to oily skin types
  • broad-spectrum UVA/UVB: zinc oxide & titanium dioxide
  • oil-absorbing all day, no touch-up needed!
  • medium coverage
  • non-transferable, won't rub off!
  • for drier skin types that desire an all-day or matte foundation,
    apply an oil-free moisturizer underneath